Direct-to-consumer brands have taken the fashion industry by storm. Although D2C is still a fresh business concept, its potential is enormous, and an overview of US webshops shows that brands are beginning to cash in. This is because eliminating the retailer in the business framework means brands and producers can sell their products directly to consumers at a slightly higher price than usual.
This works both ways. Customers do not pay as much as they would have if the middlemen were present. Fashion brands like Upwest Clothing have adopted this business model and are seeing a significant increase in sales.
In that regard, let’s look at some D2C fashion brands where you can buy affordable clothing items.
1. The Curated
They are a great D2C fashion brand. Their clothing items are pretty cheaper than many fashion brands out there without compromising quality.
The brand collaborates with a Mongolian factory that makes the raw materials and processes the end products. Thus, these finished goods are delivered straight from China.
This is another D2C brand that works closely with Mongolian-based outfits. They source quality cashmere from the Asian herders, who receive better payment given that the middleman has been struck out. This also allows Nadaam to provide customers with clothes at cheaper rates.
3. Misha Nonoo
Misha Nonoo is a designer based in New York who came into the limelight after designing the outfit worn by Meghan Markle at the start of her relationship with Prince Harry.
Misha Nonoo has moved on from there to become one of the early incorporators of the D2C business concept to reach more customers and provide clothes at affordable prices. The brand now makes its products on demand, which allows them to reduce waste and cut costs.
Datura is another D2C fashion brand known for its vibrant clothing. They provide clothing for women that you won’t get tired of wearing. Datura produces its items in New York from natural fabrics such as wool, linen, and silk.
One of the advantages of the D2C business model is that it helps brands reduce waste as they directly sell to consumers. One brand that has put an effective strategy in place is Kitri. The brand produces its items based on pre-orders. This means they won’t overproduce, which helps save the cost of production. Kitri is based in London and is known for its cool outfits.
AYR is a New York-based brand that was established in 2016. The B2C brand is known for its casual and timeless wears. The B2C business model means their customers get to buy these clothes at cheaper rates.
Founded in 2015, AYR (All Year Round) sells seasonless essentials for everyday life. Designed in NYC, their bestsellers include figure-flattering jeans and casual-cool tops you can wear to work. Their denim is made in LA.
Summersalt is a brand that produces quality and unique swimwear at affordable prices, thanks to the B2C business model. This allowed them to develop a strategy to help them provide satisfactory swimwear to customers. They measured more than 10,000 women in the process to provide unique swimwear for women. Aside from that, they also make sleepwear, loungewear, and others.
Many brands are quickly adopting the B2C business model to lower costs and provide customers with more satisfactory products. The fashion brands mentioned above are some that are doing well in that regard.